Welcome to
My Portfolio of Work.

Hello
I'm Arlina.

Featured project:

CareerNow |
Early Career Newsletter.
About Me

Student pursuing marketing, communications, and entrepreneurship.

Content

Writing that Builds Connection

Writing blogs, newsletters, and social posts that inform, inspire, and connect.

Campaigns

Campaigns that Drive Growth

Building programs and campaigns that engage students, drive growth, and spark action.

Design

Visuals With Lasting Impact

Creating visuals and branding assets that make stories clear, engaging, and memorable.

Community

Communities that Empower Students

Growing spaces like CareerNow that empower students and connect diverse voices.

CareerNow

CareerNow

Identity Mockup
Show project
Atlassian

Atlassian

Branding Identity
Show project
Siemens

Siemens

Apps Campaign
Show project
Yarnalina

Yarnalina

Creative Identity
Show project
On Campus

Collaboration through Student Extracurricular Activities.

INVOLVED IN ROLES
ACROSS CONSULTING, MARKETING
AND DESIGN.

Davis Consulting Group

Role: Senior Consultant

Developed growth marketing campaigns and survey insights for 4+ client businesses with a cross-function team of 7 per each academic quarter.

AggieWorks

Role: Product Marketing Manager

Led product marketing for a student-led product launch about a second-hand exchange platform (AggieExchange), collaborating with 8 peers to develop a marketing strategy and surveyed 100+ UC Davis students.

Davis Women in Business

Role: Marketing and Design Board Associate

Created marketing content and blog features for 150+ members, strengthening alumni and student engagement.

2019

Immigrating to the U.S. from Taiwan

Born and raised in Taiwan, Arlina came to California for her freshman year in high school. She quickly adjusted to the competitive nature of the Bay Area high school environment and became club presidents at two clubs as well as one of the Editors-in-Chief for the school newspaper.

2023

Starting at UC Davis

Arlina knew as a freshman in university that she wanted to pursue marketing/communications as a career, so she landed an internship at Tesla for Summer 2024. But on 04/30/2024 - Arlina received a call that her offer was rescinded due to mass company layoffs. She ended the summer with 4,000 LinkedIn followers, 1.5 million impressions, and an early career newsletter that now supports 38,000 students in 2026.

2025

Creating her early career journey

Since 2023, Arlina has landed internships and ambassadorships at Atlassian, Siemens, Notion, and Intuit. She's even spoken as a panelist at the Microsoft Copilot STEAM event. Arlina's experience has been featured on a Business Insider profile article and her LinkedIn personal brand has grown to over 37,500 followers.

Awards & Certifications

Competitions, hackathons, and certifications.

For additional information on relevant links or IDs to licenses, please reference the [Honors & Awards] + [Licenses & Certifications] section on my LinkedIn profile.

3rd place AmazonNext X CodePath Design Challenge

Finalist Comerica Quality Education Challenge (NFTE x WSI)

– Digital Marketing Foundations

– Excel Essentials (Microsoft 365)

– Figma Essentials

– Salesforce for Marketers

– Technical Writing Guide

– Grow with Google Scholar (GWG x Mentor Me Collective)

– Prompt Design in Vertex AI Certification

Partnerships | General Inquiries

Let’s Connect.

Contact Me via Email

I’m a marketer and storyteller passionate about building communities, creating impactful campaigns, and designing meaningful experiences through content and strategy.

Identity Mockup

CareerNow

I built a student-first career newsletter that grew into a 37,000+ member community with curated internship opportunity lists, insights from students and professionals from F500 companies...

  • Strategy

    Audience growth, marketing, community engagement.

  • Design

    Brand identity, newsletter design, social content.

  • Client

    Self-founded project.

View Project
Branding Identity
June 3, 2025

Atlassian

I supported Atlassian’s global brand by defining a customer content social media marketing strategy that shaped how the team approaches customer storytelling for Atlassian’s user community. As...

  • Strategy

    Social media marketing, cross-functional collaboration, campaign execution.

  • Design

    Social graphics, copywriting, multi-channel content.

  • Client

    Atlassian

View Project
Apps Campaign
June 3, 2025

Siemens

I produced content and visual assets that turned complex technical insights into accessible stories for a global B2B audience. At Siemens as a Content Marketing intern, I...

  • Strategy

    Content marketing, SEO optimization, B2B storytelling.

  • Design

    Blog writing, long-form assets, GTM content.

  • Client

    Siemens Digital Industries Software.

View Project
Creative Identity
June 3, 2025

Yarnalina

I grew a creative blog and YouTube channel into a loyal community through original crochet and knit designs, earning brand partnerships with Lion Brand Yarn. Yarnalina began...

  • Strategy

    Content creation, audience growth, digital monetization.

  • Design

    Original crochet/knit patterns, photography, video tutorials.

  • Client

    Self-founded project.

View Project